The Information Age is over! Welcome to the Experience Age!

The experience stack

This reality frames Facebook’s recent investments, which bring live video, 360-degree cameras and VR as products all into a single portfolio. But Facebook isn’t the only tech giant looking ahead and seeing how all these technologies might line up. By now you’ve likely heard of Magic Leap, the super stealth AR startup with a $4.5 billion valuation funded by the likes of Google and Alibaba.

A global arms race is underway, and is beginning to create a layering of technologies I like to call the experience stack.

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At the bottom is Layer 0, the real world. The full stack is in service of capturing and communicating real-world moments. Reality is its foundation.

As you move up, the layers transition from physical to logical. At the top is the application layer made up of products like Snapchat Live and Periscope. Tomorrow’s products will be even more immersive. Take for example the relaunch of Sean Parker’s Airtime and Magic Leap’s A New Morning.

Via New Morning.

The experience stack will drive new products to market faster as each layer can grow independently, while at the same time benefiting from advancements in the layers below. An example of this phenomenon is high-speed 3G enabling Apple’s App Store, which together advanced mobile as a whole. The best products of the Experience Age will be timely new applications that leverage step-change advancements in bottom layers. Given that some layers are still nascent, tremendous opportunity is ahead.

Our online and offline identities are converging, the stories we tell each other now start and end visually and investments at every layer of a new stack are accelerating the development of experience-driven products. Taken together, these trends have cracked open the door for a new golden age of technology.

It’s an exciting time to be building.

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